Value & Benefit of CPD... HELP!!!

The theory of selling the value of something, compared to selling the benefit.

If we think of a mug – what is its value?  Well we can carry boiling water from A to B without it leaking.   So what is the benefit of that mug?  Well the main benefit has to be that I can enjoy my delicious mug of coffee without it burning me.  

So let’s expand this a little, if we think of our continuing professional development in relation to music leading– what is the value and benefit? Value = what does it do?  The value of CPD is that it makes you better informed – specifically that you maybe more proficient in your chosen area of development.  Benefit = what does that mean to me?

Well in this case you can take that proficiency and make the decision to put that into practice and act accordingly.  This may mean that you are in a position to offer a more professional service to clients, for example.   A by product of this value and benefit system, may be that you are in a better position to increase your work base and generate more income, but this is not a direct result of undertaking CPD – ultimately it’s comes down to how an individual or organisation chooses to implement that learning, and how they convert that change. 

So this takes me back to my original starting point from my 1st blog - If we are not sure about the value and benefit to ourselves of undertaking CPD – how can we expect others to make that link?

Erika - Director,Thursday, 17 February 2011