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anita holford


I help people making change through music and the arts – in education; community/participation; health/wellbeing. I help them to break down barriers to what they do, and advocate the value and impact of their work to funders, partners and commissioners of their services, as well as participants/learners.

My freelance work involves anything from copywriting for advocacy to marketing strategy and campaigns; working with young people to help them tell their stories to developing newsletters, brochures, websites and social media content.

I've worked with community and youth music organisations, music services and music education hubs, and commercial music education organisations. I was part of the management team for The Music Works , a community music charity based in Gloucestershire which transforms lives through music. I led on communications, evaluation, and project managed their schools programme for three years.  I've also worked for a range of not-for-profit organisations, including an international water and sanitation charity.

I worked with Youth Music for many years. I've written case studies about individuals who've benefited from their funding; as well as being part of the national evaluation and networking team for Musical Inclusion (Fund C) - helping to build a community of practice online. Later, I provided communications advice and co-ordination for the Alliance for a Musically Inclusive England, the national network that grew out of this. I currently work with one of the Alliance members, the Changing Tracks team on a part-time basis as comms lead, helping music services to embed inclusion in their organisational and workforce development, as well as they way they deliver music education.  

I write a blog sharing advice and resources to help with music and arts organisations with communications, host the Music for Education & Wellbeing podcast, and run the Music Education Works website.

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