by Author Phoebe Cross

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Exchanging Notes - How to Leverage Your Network for Fundraising Success

Event description

In today's ever-evolving funding landscape, relying solely on traditional avenues is no longer a sustainable strategy for small arts organisations seeking financial support. The key to long-term success lies in leveraging the potent force of your personal and professional network.

Join Jennie Cashman Wilson, former CEO of the Abram Wilson charity now coach, mentor and strategist for ambitious purpose-driven creatives with over 15 years of hands-on experience in the UK arts sector. Drawing from her journey of raising £1 million for the Abram Wilson charity through cultivating an expansive network, she will share her proven WASUP Framework – a five-step methodology to strategically nurture connections that can fuel sustainable income generation.


In this masterclass, you'll learn:

  • The art of identifying and mobilising your existing network for valuable input, advice, and support.
  • How asking for advice, rather than money, leads to deeper rapport and future backing.
  • Strategies to keep connections engaged through thoughtful, personal communication.
  • The importance of understanding your connections' backgrounds, values, and motivations to craft resonant messaging.
  • Techniques for continually expanding your warm network through social media, events, and collaborations.


Please note - this will be an interactive space with introductions, break-out rooms and group discussions, with cameras on encouraged. So do bare this in mind, in order to get the most out of the session.

Don't miss this opportunity to gain invaluable insights and a roadmap for activating your network to raise more funds for your programmes.

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