by Author mgrmusic

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Social Media Marketing

Social Media is everywhere now. It’s the sole reason many people go online each day and it’s certainly the reason why people are glued to their phones. This means, as business owners, the focus of marketing has shifted. Social Media now allows us to contact potential customers and clients directly without any middle man.

The three big players in this are Facebook, Instagram and Twitter. As musicians launching our own brands and business, we can levy each of these platforms to create a fantastic network and advertising model.

  • Facebook – As a platform, Facebook offers us the option to do a lot more than other platforms. We can essentially use this as a community builder. Your business page can be liked and followed by your customers to receive updates about what is going on. This content can take the shape of links to other websites, text posts, images, videos and basically whatever else you want. Facebook also has a great paid-for-advertisement feature which in my opinion offers the most bang for buck of all the social medias. It allows you to target your potential audience by postcode radius, interests, age, gender and more. Imagine that you’d just started up your new drum lessons business in the Leeds area, you might want to look for anyone within a 10 mile radius of your address with an interest in drums. Facebooks ad manager has you covered.
  • Instagram – Instagram as a platform is very interactive. It’s all visual, based around photos and short videos. There is a text passage under each item but this is secondary to the primary content that you see. It allows you to post your best bits. If you’re a musician, you can post videos to show what you can do, if you’re on tour you can give people an insight into life on the road. Instagram allows your fans and audience to get to know you. It puts a face on the brand and allows the brand to have personality.
  • Twitter – For me, Twitter is the customer services platform. It has many uses, but I tend to lean on it when I need to speak to a company about something. If you start a business, Twitter could be your help section or your customer services contact. You can be available to all your customers with quick fire answers to solve common questions. The small character limit restricts the valuable content you can post, but as a way to quickly and concisely interact with people who reach out to you, it’s fantastic.

There is no one-stop shop when it comes to growing a business on social media. I think utilizing all the available platforms to the best of their strengths is the way forward. Try each platform out and see how you can use it to best interact with the audiences around your business.